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Recession fuels demand for comfort food

The Arctic Roll is back ...

Marketing and PR say we are going for tried and tested, well remembered comfort food.

Can't say that Arctic Roll struck me as frugal. Maybe we are excused some food luxury as we are cutting back on everything else?

Can't say I'd class Arctic Roll as comfort food but a nice Beef Stew and Dumplings made with the cheap cuts, cooked long and slow, that will last a couple of days, certainly is both comfort and economic.
chicken feed

slow cooked stew lovely oh loves his steamed puds jam, spotted dick steamed syrup sponge thats comfort foods here never thought of an artic roll being comfort food though

to cold to be comfort food

Hot custard on Artic roll gets around the too cold problem.

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